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eSTORIS: Furniture eCommerce Platform

A STORIS Integrated Solution for Home Furnishings Websites

eSTORIS furniture eCommerce solution provides retailers with a website that is directly integrated to STORIS’ retail software. Whether you're selling online or displaying products that are available in your showroom, a website broadens your brand’s presence. With an integrated furniture eCommerce platform:

eCommerce
  • Promote a Unified Commerce Strategy and Grow Brand Awareness
  • Increase Cross Channel Revenue by Driving Traffic into Your Stores
  • Meet the 90% of Customers That Start by Browsing Online Where They Are
  • Maintain Accurate Inventory Information in Real-Time
  • Rank on Google with SEO Optimization
  • Ensure a Secure & Stable Hosted Website Environment

Ready to Learn About eSTORIS Integrated eCommerce?

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Whether you are operating an established eCommerce site or need help creating your first furniture website, the STORIS eCommerce team is here to help! Fill out the form to discover why eSTORIS is the leading furniture retail eCommerce provider.

eSTORIS Demo Request

True Unified Commerce

eSTORIS delivers the premiere furniture store eCommerce platform developed uniquely for a Unified Commerce strategy. eSTORIS is directly connected to STORIS’ in-store POS, mobile devices, and kiosk provided by the industry’s trusted furniture retailer website partner. This enables retailers to provide a consistent experience for the customer shopping online and visiting a showroom. Further, if an in-store sales associate helped a customer that ultimately completes the order online, integrated furniture shopping carts allow for order recognition. 

Customer Tracking Features

Having a dynamic eCommerce platform enables retailers to actively participate in their customers’ shopping journeys, which typically begins with online research. eSTORIS allows you to create a login for your customer that is connected across your website and in-store technology by their unique email addresses. This allows retailers to retain integrated customer history throughout their STORIS database. Customers can create omnichannel furniture shopping carts, easily check their order status, and manage their shopping history from the comfort of their homes.

Advanced Inventory & Pricing Integration

Real-time integration with STORIS’ retail software enhances inventory management across channels, eliminating tedious double entry. Customers can view inventory quantities and accurate pricing with dynamic displays based on stock availability. Discounts & promotions can be applied. Advanced inventory integration enables retailers to merchandise by collections, product families, and kits through the eSTORIS furniture eCommerce platform. By displaying the recommended “add-on” products and related items, retailers can promote upselling. The retailer also has options for how to automatically handle Out of Stock scenarios.

Financing & Payment Options

Offering consistent payment options across channels is important to today’s consumer. eSTORIS is integrated and secure for credit card and PayPal checkout.  Further, broadening the availability to apply for third-party financing helps retailers close more sales. With In-House Financing, customers can complete credit applications from the comfort of their own homes and manage bill pay through the online portal. Customers can use the cost estimator to help understand a financing plan.

eCommerce Merchandising

Easy navigation and predictive product search, via eSTORIS’ software for furniture websites, help customers find what they are searching for with ease. Once they land on a product page, recommending related items and offering product comparisons enable them to narrow in on the selection. Supporting Product Q&A can also help close an online sale. Product tear sheets and digital circulars are available via eSTORIS.  Shop the Look Vignettes help customers visualize spaces as they would in a showroom, while Room Planners help customers determine sizing without physically seeing products.

Digital Marketing Features

Digital marketing features on your website can boost sales. Product reviews build consumer confidence in their purchases, while the option to pend approval and respond to comments helps retailers manage reviews. If the customer needs assistance, an online chat feature can make your team accessible. To foster brand loyalty, it’s important to collect emails and sign-up customers that can be put into marketing campaigns based on triggers such as leaving an item in a cart. eSTORIS also enables blog hosting, outbound icon links to social media, embedded video media, and integrated Google Maps.

Order Fulfillment

eSTORIS enables retailers to accurately determine product availability with Available to Promise functionality backed by real-time inventory across channels. Customers can look up if an item is available in their local showroom with product messaging that notes “in stock”, “on display” and “available by.” Persistent local store information helps drive store traffic. Once a customer completes an order online, eSTORIS supports customer-facing delivery scheduling and integration to delivery routing software. eSTORIS also facilitates popular fulfillment options such as multiple shipping addresses, dropships, and “buy online, pick up in store”.

Website Management & Services

The team for eSTORIS provides supportive services to help retailers create an effective website to sell furniture, including functional and technical support.  Your implementation project manager will provide a detailed project schedule and sitemap plan. Our team offers core training to help your web team become independent and efficient users of your website. eSTORIS’ built-in content management system (CMS) is user-friendly and makes it easy for retailers to control day to day website management and build out fresh content.

Sophisticated Web Design

eSTORIS allows retailers to design a furniture website that is sophisticated and functional. Retailers can choose from our mobile responsive design templates or work with design professionals on a custom website. UI/UX design services are also available to optimize the eCommerce experience for conversions. eSTORIS designs are responsive for use on both desktop and mobile devices in accordance with Google’s Mobile-First Index.

An SEO Optimized eCommerce Platform

eSTORIS is designed with Google Search Engine Optimization requirements in mind. Retailers stand to gain substantial benefits through working with our SEO professional on website rankings and conversions. Whether retailers are practicing local SEO or selling nationwide, SEO is imperative for success. eSTORIS has plugins to guide retailers in writing metadata and optimizing on-page SEO. Further, eSTORIS is integrated into STORIS’ Business Intelligence Suite, allowing retailers to report on real-time website performance that is directly integrated with Google Analytics data.

Web Hosting

STORIS provides scalable website hosting with top-tier security and related system services exclusively for our eSTORIS Clients. eSTORIS hosting enables retailers to focus on the day-to-day management of their website and puts the technical requirements in our hands. We guarantee network uptime and premium quality bandwidth. Our team also provides comprehensive performance monitoring including server health maintenance and tracking. Multi and single tenancy are available.

Hear From A Valued eSTORIS Partner

“AFW’s online business has increased by 30% each month since launching our eSTORIS website.  Our customers love the features and integration with our STORIS point of sale makes order fulfillment seamless.  Unified Commerce accomplished.” Jackie Brookshire, Vice President

The 12 Step Guide to Designing a Furniture Website

Design Your Furniture Website with the 12 Step Guide to eCommerce

Learn Why an Integrated Furniture Website is an Asset to Your Retail Strategy
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