Meeting Home Furnishings Retailers’ Specialized Requirements
For many furniture retailers operating in traditional environments, this dynamic market brings uncertainty about how to capitalize on consumer purchasing behavior. Technology plays an integral role in successful retail operations. However, deploying industry-agnostic software is likely to go over your allotted timeline and budget due to costly customizations, while homegrown or antiquated systems typically cannot evolve as rapidly as retail ERP software requirements do.
STORIS’ developers design a Unified Commerce Solution to help home furnishings retailers impress today’s shoppers and maximize their revenue potential. We understand the requirements of retailers in this highly specialized market and have spent 30 years developing a real-time ERP for the furniture industry.
Unified Commerce Is the Future, But What Is a Unified Commerce Platform?
“Unified Commerce puts the customer experience first, breaks down the walls between internal channel silos, and leverages a single commerce platform. A single, real-time, centralized commerce platform for all customer engagement points is fundamental to Unified Commerce.”
Cambridge Retail Advisors
Every interaction customers have with your brand must be seamlessly integrated, from their personal devices to the technology in your showrooms. Each interaction must provide a pleasant experience and convey your brand message.
Technology Is the Foundation of Unified Commerce
One of the questions you may be asking yourself is, “what is the difference between Unified Commerce and Omnichannel retailing?” Historically speaking, as different channels of retailing became widely utilized, many retailers began to build out their strategies for these channels using disparate technologies. The omnichannel approach commonly sees a separation between a retailer’s in-store and online technologies. Today, in order to maximize efficiency and increase information transparency, Unified Commerce calls for an automated and integrated furniture ERP software solution.
Customer Experience Advantages of an Integrated System
Unified Commerce is designed to best serve today’s customers who are shopping their favorite brands across multiple touchpoints. Unified Commerce is about creating a seamless experience, so that no matter where and when they shop your brand, the customer can always pick up where they left off without missing a beat.
In home furnishings specifically, it’s estimated that around 90% of purchasing journeys begin with an online search, yet the vast majority of purchases are still happening at the store. Savvy customers are doing their research before choosing 1-2 destinations to visit in person. That means your online information needs to be compelling and consistent with your in-store experience to win the customer’s business. Further, a digital shopping cart for furniture retailers that is accessible between channels enhances the customer experience.
STORIS Is Home Furnishings Retail’s Only Unified Commerce Solution Supported by a Team of Industry Experts.
When you partner with STORIS, you gain the support of our Professional Services Team. Our experts work to understand your business needs, convert your data, and implement STORIS utilizing industry best practices. STORIS engagements begin with our thorough discovery process. We pinpoint inefficiencies, identify opportunities, and learn how you can get the most out of your new technology. That’s how STORIS has successfully implemented hundreds of retailers and put profitable processes in place for businesses like yours. Request a demo of STORIS’ integrated software for retailers.