What Is an Integrated eCommerce Platform for Retail?
An eCommerce Platform provides a critical channel for home furnishings retailers to attract, engage, and assist shoppers along their path-to-purchase. A furniture eCommerce platform allows customers to browse merchandise, learn about the retailer, view inventory and its availability, build a digital shopping cart, and transact. A retailer’s website plays an important role in facilitating the shopping experience for a customer both before and after a store visit. eCommerce websites are increasingly vital to customer acquisition and retention as well as revenue generation.