Webhooks Accelerates Data Automation

May 14th, 2024 by the STORIS Marketing Team

STORIS APIs and Webhooks Solution on a Laptop in a Furniture Retail Showroom

The furniture-buying journey is about to get a whole lot better! STORIS launches our Webhooks solution for scalable automation. Now, home furnishings retail leaders can personalize their customer experience strategies like never before.

Build communication workflows that are sent at the ideal time in the shopping journey and enable convenience for the customer. In a recent study, PWC encouraged retailers to leverage technology to automate communications, noting the customer retention success of companies that have already used such technologies for a competitive advantage.

PricewaterhouseCoopers. (n.d.). Experience is everything: here’s how to get it right. PwC.

With STORIS Webhooks, data triggers automate repeatable workflows. This reduces resource-intensive overhead while prioritizing timing and consistency. Retailers can subscribe to triggers, including inventory reserved for fulfillment, delivery ready for scheduling, and order written. These unique steps on the home furnishings’ path to purchase can be leveraged for transparency during the shopping journey. Popular uses include hyper-personalized marketing, streamlined delivery scheduling, reduced payment fraud, and online reputation growth.

Workflows can be programmed by developers or built with no-code solutions. STORIS integrates with Zapier’s extensive library of applications enabling retailers to create workflows in over 6,000 applications without development.

“The launch of Webhooks and integration with Zapier reflects STORIS’ commitment to engineering innovative solutions that empower retailers to take their customer engagement strategies to the next level. We are pleased to leverage Zapier to expand the accessibility of STORIS Webhooks and the extensibility of the STORIS platform.”

-Pete Dressler, Manager, Product Management

STORIS’ Webhook solution is available today for home furnishings retailers to build their data automation strategies. Webhooks work with data triggers across the STORIS ERP, STORIS NextGen, eSTORIS eCommerce platform, and STORIS APIs. Call (888) 478-6747 to speak directly with an expert.

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STORIS presents a new resource, “Mastering Data Automation: A Webhooks Guide for Furniture Retailers,” packed with valuable applications for retail businesses.

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