NRF Show Recap
Members of the STORIS Team attended the 105th Annual National Retail Foundation “Big Show 2016” at the Jacob Javits Center in NYC. While there, we were able to explore the floor, check out tons of booths and pick up on some key insights along the way. Overall, it was a great experience and allowed us to get an idea about the latest in retail technology trends.
Some of our favorite booths were the more innovative ones. Perch, an interactive shopping experience company, had a fun display of various items like shoes, cosmetics and wines. It was great to see how the product worked firsthand. Catalyst utilized RFID to create the ultimate shopping experience. RFID stands for Radio Frequency Identification, which uses wireless electromagnetic fields to transfer data. If a tracking tag is attached to a product, information is displayed about the item upon placing it on the receptor. There was even an interactive robot at one of the booths. All of these innovations proved how important it is to be on top of technology in a retail setting. Consumers are impressed when retailers go above and beyond to make their shopping experiences unique and interesting.
We saw many different companies with impressive Business Intelligence tools. It proved that BI is an important aspect of retail operations. Having in-depth insight into your daily business operations is increasingly imperative, especially when most business owners are always on the go. Having an intuitive software that gives you a snapshot of how your business is doing in real-time is a must.
Social media had a large pull at the show. The DOMO booth encouraged us to tweet at them using the #domotalk hashtag in order to interact and receive some cool promotional items. This benefitted them because they were getting exposure on Twitter. Social media is a great way to engage the consumer, especially with the rise of millennial shoppers. A simple online promotion or hashtag can drive interest and ultimately, sales. The NRF proved that mobile and social engagement are key in the realm of retail.
The NRF was a great place to explore the latest and greatest in retail technology. It was fun to explore the massive expo center at the Jacob Javits Center and we gained valuable insights along the way. Interactive displays, Business Intelligence tools, mobile products and social media all took precedence at the show. This proves that today’s consumers gravitate toward businesses that are inventive and tech-savvy.