Be Prepared for the Holiday Shopping Season
The holiday shopping season is upon us and the busiest days for retail are in full swing. As consumers make their shopping lists and strategize for the best deals, your retail business needs to prepare for the influx of people coming through your doors. But, brick and mortar isn’t the only realm you need to consider. eCommerce has become increasingly popular because shoppers can get great deals online without ever leaving the comfort of their own home. Is your business prepared to satisfy customers both in store and online? Here are our tips for having successful sales during the holidays:
Be Consistent: Have you been sending your customers consistent messaging through all your campaigns? Do your in-store tags, sales and discounts match what you’ve been advertising? Are you offering similar deals online? Keeping a consistent message throughout the process allows you to establish reliability and credibility. Keep the holiday spirit alive by adding cheer to your tags, receipts and other marketing materials.
Check the Inventory…Twice: The time frame between Black Friday and the holidays is slim. Your customers will most likely want their items quickly in time to use them as gifts or to utilize them in their homes for holiday dinners and parties. Do you have the merchandise you need to fulfill orders and satisfy customers? Is the product information on your website accurate? Take advantage of reports and inventory control tools to make sure your warehouse and showroom is one that would make Santa’s workshop jealous.
Keep Your Staff in Sync: If you’re expecting large crowds to flood your stores this season, you need to make sure you have enough employees on hand. Besides making sure you schedule enough staff, having a sales plan in place will make sure the day goes smoothly. Utilizing an employee up-system can ensure you greet and assist every customer in a timely and efficient manner. Making your team mobile with the utilization of tablets can help keep the sale going on the showroom floor.
Send Them Home Happily: The sale doesn’t end until the customer pays and walks out your doors, hopefully in a joyful mood. Holiday shopping can oftentimes mean long lines, lots of waiting and frustrated customers. Avoid these issues by having a reliable point of sale solution. Being able to serve a large amount of shoppers in a short time span will have everyone in the holiday spirit.
It’s that time of year again—the busiest season for the retail community. With the holidays quickly approaching, it’s important to have your business ready for the influx of customers that will continue to rush in. Utilize these strategies to make sure your selling season is not only successful but cheerful.