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Category Archives: Unified Commerce

Security of Data: A Top Retail Initiative

Security

Today’s customer journey occurs across multiple channels requiring retailers to provide a seamless personalized experience.  In our blog, we discuss the importance of guaranteeing the security of data while maintaining consumer trust.

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The Importance of a Seamless Customer Experience

Seamless BRP

Today’s customer journey occurs across multiple channels requiring retailers to provide a seamless personalized experience.  In our blog, we discuss the importance of creating a unified experience for customers.

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The Power of Mobile Technology

Mobile Boston Retail Partners

Mobile devices present retailers with the opportunity to enhance their customer experience. Providing real-time data without physical limitations is critical to delivering quality service to tech-savvy shoppers. In our blog, we discuss the benefits of customer-facing mobile technology.

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Personalization is a Key to Customer Loyalty

Personalization BRP

Personalization is a critical component to optimizing a customer’s shopping experience across a Unified Commerce strategy. In our blog, we discuss personalization takeaways and initiatives for retailers.

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The Rise of In-Store Technology

Rise of InStore Tech

In this blog, we highlight 5 key areas of in-store technology. Retailer’s must rethink the role of their stores and motivate consumers to visit through intriguing experiences. A key part of the solution to this challenge is technology.

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The Key to Happiness: Relationships

The Key to Happiness

In this blog, we review two contrasting retail case studies. The first highlights a retailer failing to service a customer due to separate in-store and online systems, while another retailer was able to win rave reviews by using integrated technology.

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The Shopping Cart: A Powerful Conversion Tool

A Shopping Cart on a Mobile Phone

This blog will dive into how to create a digital shopping cart checkout process that converts sales via eCommerce and also one that facilitates a multi-channel customer shopping journey in your stores.

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Concepts are Great, Execution is Better

Concepts Vs. Execution

In this blog, we provide 4 steps to nailing a new retail unified commerce experience to ensure you satisfy your customers.

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5 Attributes of a Standout Website

5 Attributes of a Standout Website

Your website is your brand’s flagship store. Whether you’re just getting started on your website or already have an established presence, today’s consumer must be impressed to convert.

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What I Learned about Customer Experience from The Retail Prophet

Retail Prophet

Doug Stephens, the founder of Retail Prophet and author of Reengineering Retail highlights actionable items to create a S.U.P.E.R retail experience at the latest ICFA Conference.

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