Cross-Channel Commerce with Vision9

Consumers recognize value in shopping experiences that are convenient, personal, and informative. Statistics show that consumers who shop across multiple commerce channels are likely to spend more than consumers who shop only at the store. Vision9 is a centralized business platform that spans five cross channel touch-points, enabling big ticket retailers to provide valuable shopping experiences to their customers.

Point of Sale
Customers should have the option of creating a shopping cart or wish list, purchasing merchandise, and applying a payment or financed credit approval, either in the store or at their leisure via the web. Offering POS convenience, retailers using Vision9 can drive sales from the web into the store, as well as extend the personal shopping experience to the consumer outside of the store environment.

Website
eCommerce is a crucial component in promoting cross commerce between B2C and C2B channels. With Vision9, consumers can use the web to view product information such as images, prices, and availability. Because the customer’s personal privacy is ensured with a finance credit e-application, consumers can enjoy the anonymity of applying for credit at their leisure. Statistics have shown that sales to customers who have been pre-approved result in a larger ticket value than those to consumers who receive financing after product decisions have been made. Merchandise repairs are a positive experience for customers when they are able to enter a service call and view updates any time of day via the web.

Customer Care
To ensure the highest level of service to customers, service personnel must be able to access detailed information quickly. Vision9 intuitively displays purchase history details for specific sales transactions, including warranty information and serial numbers, thus expediting assistance to service customers. Employees can schedule in-home service orders, create parts orders for products needing service, and easily process warranty covered charges.

Logistics
An underrated yet pivotal factor in a consumer's decision to purchase is the ability for the retailer to deliver merchandise within a reasonable timeframe. A retailer needs to provide real-time logistical updates to the customer using all cross channel touch-points. Vision9 feeds delivery dates, capacities, shipping lead times, and merchandise details to store and warehouse personnel, as well as to consumers on the web. Retailers can take it a step further by automating delivery and service confirmations, along with satisfaction surveys, using an automated customer messaging solution with Vision9.

Relationship Management
Allowing consumers to shop via several channels does not automatically insure success. Retailers must also have the customer relationship management (CRM) tools to cultivate a valuable shopping experience for customers. Vision9 offers a CRM solution that includes an Up System retailers can use to establish a personalized level of service, starting with the initial greeting and assignment of an associate to the customer. From there the salesperson can create a cart for the consumer to view online or track the consumer’s interest, probability of purchase, and special event dates. Once orders are complete, new follow-up leads to thank the customer and customer surveys can be automatically generated, adding value to the consumer experience.

About Vision9
STORIS’ Vision9 provides a single solution view of all Cross Channel Commerce points, to enable better order fulfillment and provide the best customer experience, while exercising flexible control of a business. For over 20 years, STORIS continues to be the leader in providing Solutions and World-Class Service to Big Tickets retailers of ALL sizes.

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